The spa industry in the United States is a booming market, with an estimated size of 18 billion US dollars. People are increasingly turning to therapeutic spas to relieve stress and anxiety, and the destination spa segment is expected to experience the fastest growth in the coming years. This is due to the growing demand for traditional spa treatments such as Swedish, Ayurvedic and Turkish massage. Week-long programs at destination spas are becoming increasingly popular, as people seek to start a fitness routine or work on a particular problem.
To ensure safety and transparency, hotel owners and asset managers are implementing new SOPs and security measures during hotel closures. Some of the major players in the spa market include Planet Beach, Hot Springs Resort & Spa, Four Seasons Hotel Limited, Massage Envy, Lanserhof, Jade Mountain, Rancho La Puerta, Mandarin Oriental Hotel Group, Omni Hotels & Resorts, Emirates Palace Spa, among others. The drivers of growth in this market include sedentary lifestyles, rapid urbanization, hectic schedules of working professionals, increased outbound and inbound tourism for welfare purposes, increased demand from emerging markets and awareness. The health benefits associated with spa services such as stress relief, minimization of body pain and peace of mind have made them an important part of people's lives.
The growing interest in personal pampering and the perception of a spa as an investment in self-improvement is expanding the spa market around the world. Spa services include a range of services for health management and body relaxation such as massages, facials, body scrubs, steam baths, waxing and nail care. Hotels with their own spas are another good example of a holistic approach to health; experiences that take the whole human being into account will become increasingly attractive to consumers as society continues to make leaps and bounds towards normality. Wellness tourism is expected to drive growth in the spa industry as consumers seek to re-establish their physical, spiritual and psychological well-being.
Because the global spa industry is highly fragmented, marketing plays an essential role in differentiating one company from the next. Technology helps teams and customers focus on the true jewel of the spa experience rather than getting stuck in the process. For professionals who specialize in spa management but not technology, adopting new tools can be intimidating. Overall, changes in lifestyles and interests and increased disposable income have changed the face of the global spa market. With more people seeking out therapeutic treatments for stress relief and relaxation, this industry is expected to continue its growth trajectory for years to come.
